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In a world with so many connections, a business’s customer loyalty and brand reputation can go hand in hand.

In the contemporary digital economy, brand trust is a form of currency and online reviews are its building blocks.

With the rise of the digital gadgetry, customer reviews have become ubiquitous and vital constituents in the evaluation of any business.

In the digital era, the new currency is trust. Consumers evaluates online reviews before deciding to purchase a product, reserve a hotel, or book a local service.

Every product or service has a chance of receiving negative reviews regardless of how great it is. Negative reviews can hurt sentiments.

In this era marked by the surge of the digital economy, customer tracking has evolved to be very important at impacting the behavior of consumers.