From First Click to Loyal Customer

From First Click to Loyal Customer

Every company wishes to have customers who stay loyal to the brand. However, in the digital environment, brand loyalty does not start with a purchase, but with a click. Each digital interaction after the first becomes a part of a trust journey. The digital experiences...
The Hidden Power of Micro-Reviews

The Hidden Power of Micro-Reviews

You no longer need lengthy essays for customers to form an opinion. In this era of endless scrolling and shortened attention spans, a review can consist of only a few words. Just an “Excellent service!” and a thumbs up can be determinative of a potential buyer’s...
Customer Loyalty & Reputation

Customer Loyalty & Reputation

In a world with so many connections, a business’s customer loyalty and brand reputation can go hand in hand. Marketing a business can help in grabbing the attention of new customers, but keeping them loyal is built through a strong reputation. For any business, local...